It wasn’t so long ago that nobody had even heard of Messenger Marketing.
But now, a few local business owners have started to use Messenger Marketing to attract new prospects and turn them into new customers, clients, or patients.
OK, so “a few” is a relative term . . . according to Facebook there are more than 300,000 businesses in 60+ countries who have jumped on board. But they’re Early Adopters, because there are millions of local business owners who are yet to discover this exciting new technique.
Already, Messaging apps have surpassed Social Media.
Source: https://blog.bufferapp.com/messaging-apps
Here’s why you might want to grab this new marketing channel with both hands:
- It’s targeted. You can choose the audience who you want to see the campaign.
- It’s immediate. No waiting for an email opt-in process.
- It’s interactive. Adapt your responses to the answers you get from your prospects.
- It runs at low/no cost (for now) once you’ve set up the campaign.
- High engagement. More than 3x the open rate of an email campaign.
In a nutshell, Messenger Marketing combines the instant delivery and high open rates of SMS with the power of an automated email campaign.
Yes, it’s possible to use Messenger like Live Chat, but almost all campaigns are built using automated “Bots” to deliver the illusion of a live conversation.
I can build a Messenger campaign for you or, if you’d rather do it yourself, you can learn how to build a campaign with my new course.
But make a decision one way or the other!
Because, according to ManyChat, Messenger Marketing is set to become the world’s single biggest marketing channel in the next 5-7 years.